A couple of points pop up on the screen. Connect them, and, bingo, you've got a line.
Point one: a friend of mine told me that his company's CEO was considering starting a blog. "Wow," I thought, "pretty cool." Um, but the "blog" will be for employees only, not on the Web. Oh, not so cool.
Point two: I just read Bruce Nussbaum's post in which he poses the question: "are blogs the new unions?," a "countervailing force to corporate bureaucracy, hierarchy, lethargy and entropy." He cites Mini-Microsoft (who has replaced Scoble as the hottest MSFT blogger, probably much to Scoble's relief!) as an example of the power of the blog to permit employees to deliver messages back into the corporate system.
Ah, now I get it. If the CEO starts to blog, that might, a) begin to draw customer attention and, perhaps, lead to some embarassing questions/comments/ideas, and, b) encourage company employees to start shooting their mouths off.
The line joining these points: Regardless of attempts to hold it back, the highly touted age of business transparency really is upon us!
But, it's like that William Gibson line says: "the future is already here, it just isn't evenly distributed yet." In this instance, that future is quick, deep, open, connectivity between all participants in a given marketplace. The distribution process for that future is likely to be bumpy, but it's coming.