Seth writes this morning about the ethical implications of consumer spending. Here's the money:
To date, with the exception of easy (and juicy) black and white scandals, consumers of all stripes have been resistant to taking action with their dollars. Part of it is laziness, part of it is selfisness and part of it is a long history of a laissez faire disconnect between what we spend and what we believe.
I think that's about to change.
I touched on this issue a couple of months ago. In that post I argued that the cognitive dissonance caused by Wal*Mart bashing while shopping there for cheap anti-freeze is getting difficult to maintain. I believe as we become more aware of the ethical implications of our purchases, we'll be confronted with more and more difficult choices about what's important to us.
Seth's done a good job of pointing out how fuzzy some of those choices will be.