In keeping with this blog's theme of the week, I was interested to read Bob Lutz's latest. In it, he presents a list of "facts" about the Pontiac G6. Sales numbers, buyer demographics, average unit retail...that kind of thing. Total left-brain approach to convincing anybody who's reading that the car is successful.
But we know that cars are a big-time right brain purchase. This guy has made a fortune converting archetypes into product features for cars like the PT Cruiser; can't get much more right-brained (or reptilian) than that!
And we know that if there's anybody in the auto industry who knows how to sell the right-brain "sizzle" along with the left-brain "steak," it's Bob Lutz. If you read this post, you'll come across this line that pretty much says it all:
This industry builds dreams...dreams fueled by excitement, fun, inspiration and passion...
So, what Bob's doing now is working both sides. This car, he's saying, is fun and exciting, and as a result, these kinds of people are buying them at these rates for these prices. He knows some folks don't like the car, but he's willing to engage in a conversation about it. Cite facts and talk emotion, too.
See, this is what bloggers do. According to these people, that's smart. According to this guy, it's not.
You decide.
Me, I'm impressed by Bob's left-right combinations and willingness to mix it up in the corners with folks who disagree with him, right out there in the open for anybody to see.
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