Thanks to Hugh for pointing to Headrush. A post today really nails a great point: no guts, no glory. If your [product, brand, life] is stuck in the mediocre middle, you're going nowhere on the express. Distinctive, unique, personalized is the name of the game. Anything else is also-ran.
Are some people gonna hate it? Of course. What if only a few people like it? Ride the long tail.
Stand for something. Mean something. People will notice.