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January 25, 2005

Distinctively Rushing Ahead

Thanks to Hugh for pointing to Headrush. A post today really nails a great point: no guts, no glory.  If your [product, brand, life] is stuck in the mediocre middle, you're going nowhere on the express.  Distinctive, unique, personalized is the name of the game.  Anything else is also-ran. 

Are some people gonna hate it?  Of course.  What if only a few people like it?  Ride the long tail

Stand for something.  Mean something.  People will notice.

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Comments

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