Years ago, Ada Louise Huxtable, venerable architecture critic for the NY Times, wrote a great book called Unreal America. In it, she made the distinction between things that are real, (or, "real real") things that are fake and don't pretend to be real - which she called "real fake" (like The Venetian in Las Vegas) and things that are fake, but pretend to be real, hence called "fake real," like The Hard Rock Cafe.
Real real is good. Real fake is fun. Fake real is sleazy.